INDUSTRY
Small Business
Our expertise in venture creation, management innovation and technology integration forms the cornerstone of our approach, enabling small enterprises to scale efficiently.
Small Business Challenges
While AI can streamline processes and enhance efficiency, finding the right balance and understanding how to implement these technologies effectively remains a significant hurdle for some.
Adapting to AI and Automation
Protecting sensitive data against cyberattacks, ensuring privacy, and maintaining customer trust are critical challenges in today's data-driven economy.
Avoiding Cybersecurity Threats
The challenge lies in balancing cost-effectiveness with eco-friendly practices, from sourcing sustainable materials to reducing carbon footprints and waste.
Embracing Demand for Sustainability
Digital platforms have made it easier to reach a global audience, managing logistics, understanding foreign regulations, and dealing with currency exchange are still complex tasks.
Moving From Local, Going Global
Small businesses are benefiting form Artificial Intelligence (AI) Integration.
AI continues to be a significant trend, with many small businesses already benefiting from its application in various areas like marketing, operations, and customer service. AI is helping these businesses improve efficiency, reduce manual errors, and enhance productivity.
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Fallon-O’Leary, D. (2023). Trends Shaping Small Business in 2024. Retrieved from https://www.uschamber.com/co/start/strategy/small-business-trends-to-know
Food franchises continue to be a strong go-to for aspiring entrepreneurs.
Franchising is gaining popularity, with an increasing number of individuals looking to own businesses that offer flexibility, such as home-based franchises. The food, fitness and senior care sectors are among the strongest in franchising for the year.
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Lesonsky, R. (2024). 2024 Small Business Trends. Retrieved from https://www.allbusiness.com/2024-small-business-trends
Many small businesses are looking beyond local markets and going global.
Small businesses are looking beyond local markets, with digital advancements making it easier to reach and transact with customers globally. This shift is facilitated by digital payment solutions that streamline international transactions and support business growth across borders.
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Lesonsky, R. (2024). 2024 Small Business Trends. Retrieved from https://www.allbusiness.com/2024-small-business-trends
How exactly can Norgress help?
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Helping small businesses to define their vision, set strategic goals, and develop actionable plans for growth and sustainability.
Business Planning and Strategy
Operational Efficiency & Cost Management
Identifying areas for cost reduction and operational improvement to enhance profitability.
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Customer Relationship Management
Implementing strategies to improve customer engagement, retention, and loyalty.
Crafting customized marketing and branding strategies to establish a strong market presence and attract customers.
Marketing and Branding