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Lumen SEO

Cardiff, Wales
Certified in Workplace Culture & Leadership

An agile digital marketing agency empowering employees through a 32-hour flexible workweek, letting them choose their hours, location, and rhythm.

At a Glance

Lumen SEO stands out by redefining conventional work norms. The agency moved beyond a standard four-day workweek to introduce a true 32-hour week, giving team members the freedom to work any time, any place. That could be at home, in the office, or around the world. 


This shift was driven by leadership’s belief that work should enhance life, not degrade it. The company is enabling parents, caregivers, and individuals with diverse energy cycles to perform at their best. 


By embedding flexibility, autonomy and trust into its culture, Lumen SEO fosters high-quality output, wellbeing, retention and innovation. The company demonstrates that leadership vision can translate into tangible change and a powerful competitive advantage.

Impact & Recognition
  • Flexible Work Model: Transitioned to a 32-hour workweek where employees can choose when and where they work. No rigid timetable, only outcome-focus. 


  • Leadership-Driven Culture Shift: Leadership recognized the varied needs of its workforce (including women’s and men’s energy cycles, parents navigating childcare, and individuals seeking work-life coherence) and designed new norms accordingly.


  • People-First Productivity: By aligning work design with wellness, autonomy and meaningful output, the company enhances satisfaction, lowers burnout risk and builds a resilient culture.

Highlights

Industry 

Marketing


Headquarters 

Cardiff, Wales, UK


CEO

Aled Nelmes


Founded 

2020


Certification Category
Workplace Culture & Leadership


Website

www.lumenseo.co.uk

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