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SAPERED

45 Essen, Germany

An Essen agency that trains European dealer networks for Hyundai, Genesis, and SEAT, building gamified onboarding programs around vehicles and showroom floors.

from the editor

SAPERED designs corporate learning programs for European enterprises, with a heavy concentration in automotive. The Essen agency has built dealer onboarding for Genesis Motor Europe, product training for the Hyundai IONIQ 5, and an in-person escape game for heating manufacturer Vaillant.


The roughly thirteen-person team handles strategy, content production, digital build, and rollout under one roof, rather than splitting work across separate creative and technology vendors. Clients include SEAT, Novelis, and Metro AG, with named training directors at each company endorsing the working relationship publicly.


The bet is that mid-sized European OEMs need a partner closer in scale and pace than the global L&D consultancies, but more strategically grounded than a freelance contractor. Five years in, SAPERED's repeat work suggests the gap was real and the positioning is holding.

WHY IT STANDS OUT
  • Built and delivered onboarding training for Genesis Motor Europe's dealer network, the brand's first major launch effort across European markets after its 2021 debut.


  • Designed an in-person escape game for Vaillant that turned heating-system product training into a small-group communication exercise rather than a slide deck.


  • Retained as training partner by Hyundai Motor Germany, SEAT, and Metro AG, an unusual roster for a thirteen-person agency only five years old.

Recognized for

Corporate Learning & Workforce Development

Headquarters

45 Essen, Germany

CEO

Rubén Leites García

Founded

2020

Official Links

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